India’s JSW Steel launches its own low-emission steel brand

Indian steelmaker JSW Steel, the flagship company of the JSW Group, has launched its low-emission steel brand GreenEdge to help customers reduce Scope 3 emissions. This is stated in the company’s message.

“As a responsible leader in the steel industry, JSW Steel is committed to being an innovator in environmentally friendly solutions. The launch of the GreenEdge brand is an important step in our journey towards decarbonization, offering our customers the opportunity to achieve their sustainability goals while maintaining the highest level of transparency and integrity,” said Jayant Acharya, Co-Managing Director and CEO of JSW Steel Limited.

The company notes that GreenEdge allows it to reduce its carbon footprint without compromising productivity.

JSW Steel reduces CO₂ emissions by implementing appropriate complementary projects, ensuring that it is real and has occurred within the company’s value chain. All carbon reductions are independently verified by leading third-party certification bodies. They are documented and placed in a virtual CO₂ bank, which is also monitored by a third-party auditor.

As noted, JSW GreenEdge Steel offers flexible carbon discounts, allowing customers to purchase steel with verified emission reduction certificates according to their requirements. The new grade is fully compliant with Worldsteel’s Supply Chain Guidelines (2024), Greenhouse Gas Protocol for Project Accounting Standard, and ISO 22095:2020.

The company reaffirmed its goal of achieving carbon neutrality by 2050 in FY2024/2025, Fortune India reports. Its plants in Vijayanagar, Dolvi, Salem and Tarapur have received the ResponsibleSteel certificate, covering about 80% of JSW Steel’s primary production. In fiscal year 2024/2025 alone, JSW SEED (Sustainable Energy, Environment and Decarbonization) initiatives led to a reduction in CO₂ emissions by 1.87 million tons. The company is also making efforts to integrate more scrap into the steelmaking process and optimize industrial gas networks.

As GMK Center reported earlier, India’s JSW Group plans to invest INR 500-600 billion (USD 5.8-7 billion) in the development of its green steel plant in Salav, Maharashtra. The plant will export its products to the European market, which is in the process of introducing a cross-border carbon adjustment mechanism (CBAM).