It is important for Ukrainian businesses to maintain a clear and professional dialogue with European institutions

This is necessary in order to convey the specifics of Ukrainian business to Europeans

It is important for Ukrainian businesses not only to monitor changes in European regulatory policy but also to engage in a clear and professional dialogue with European institutions, with the participation of the Ukrainian government, in order to convey the specific nature of Ukrainian business.

This view was expressed by Natalia Sydoruk, GR Director of the Ukrainian industrial company Interpipe, during the NV event “Business and European Integration.”

According to her, the company currently faces both challenges and opportunities in the European market. This is due to the fact that Brussels has recently been producing a large number of regulatory acts that are fundamentally changing the “rules of the game” in Europe’s industrial sector.

For more than 10 years, Interpipe has been successfully working to diversify its product portfolio and sales markets, focusing primarily on strategic regions such as Europe, North America, and the Middle East. However, notes Natalia Sydoruk, despite this long journey, the European market remains a growth market for the company at this time.

“It is a very diverse market, with many niche segments and unique customer requirements. Therefore, to meet these varied demands of the European market, Interpipe has developed more than 200 new types of pipe products in recent years. An additional advantage for us in Europe is the “green” Interpipe Steel electric arc furnace plant, built from the ground up, which already aligns with the philosophy of the European Green Deal. “This strategic $1 billion investment in the decarbonization of steel production allows the company to offer products made from ‘green’ steel, which is no longer a preference but a requirement of consumers in Europe,” noted Interpipe’s GR Director.

As a reminder, Interpipe CEO Luca Zanotti, speaking at a December forum in Berlin, called the steel industry the driving force behind the country’s post-war reconstruction, provided there is rapid European integration and a coordinated energy policy.